Australian Government Architecture
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Relationship Management (Individual)

What is Relationship Management?

Relationship Management refers to the recording and managing of all interactions with individuals to create a seamless experience across channels, including managing customer information, circumstances, and interactions. Relationship Management systems can include workflows and management of customer data and interactions through multiple channels to build precise customer profiles to provide personalised engagement experience. 

Objectives

To increase efficiency and reduce complexity in Government’s Relationship Management digital capability through reuse of Relationship Management solution designs.

To increase more connectedness across Government.

Domains

This capability is part of the following domain.
DOM1

Individual Experience

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