Definition
Web Content Management refers to the process of creating, managing, delivering, hosting, and publishing static digital content, generally as a public-facing website. The content may include text, documents, images, video, audio, and other digital assets related to government information.
Examples of web content solutions include most Commonwealth entities’ informational services, such as government agency websites. Further solutions can include digital kiosks, knowledge bases, access points, and non-government websites.
This capability does not extend to dynamic, secure, transactional, personalised content as covered in Digital Portal.
This capability does not include internal document management services and intranets; these are covered in Knowledge Management.
Purpose
Managing and presenting content effectively is essential for government operations to communicate information and services.
Web content management is realised through:
- planning, creation, delivery, and governance of government content
- easy navigation and consolidated reference points for users accessing services
- self-service usage of government informational websites to resolve issues without the need for face-to-face contact
- a consistent and standardised presentation of content to enhance user trust and confidence when engaging with government information.
Objectives
The objectives of this Australian Government Architecture (AGA) content are to:
- reduce standalone and inconsistent content creation hosting and publishing related applications, supporting tools and platforms
- standardise the user experience across government
- provide digital content and underpinning technology that is inclusive and accessible
- reduce maintenance cost and effort across the government
- ensure consistent management and delivery of government information through digital channels
- provide a more consistent digital experience across government through consolidated and more user-focused channels.
Whole-of-government applicability
The Data and digital government strategy sets a vision for 2030 to deliver simple, secure and connected public services for all people and business, through world class data and digital capabilities.
Suitable handing of web content management as a capability supports the Strategy's missions of:
- Deliver for all people and business: By embedding accessibility and inclusion into how government designs and manages web-content, to ensure people and businesses needs are served.
- Provide simple and seamless services: By integrating technology, data, and analytics to offer simple, inclusive, and accessible services. By adopting a ‘digital by design’ approach to provide proactive engagement and support in using government digital platforms.