Definition
Web Content Management refers to the process of creating, managing, delivering, hosting, and publishing static digital content, generally as a public-facing website. The content may include text, documents, images, video, audio, and other digital assets related to government information.
Examples of web content solutions include most Commonwealth entities’ informational services, such as government agency websites. Further solutions can include digital kiosks, knowledge bases, access points, and non-government websites.
This capability does not extend to dynamic, secure, transactional, personalised content as covered in Digital Portal.
This capability does not include internal document management services and intranets; these are covered in Knowledge Management.
Purpose
Managing and presenting content effectively is essential for government operations to communicate information and services.
Web content management is realised through:
- planning, creation, delivery, and governance of government content
- easy navigation and consolidated reference points for users accessing services
- self-service usage of government informational websites to resolve issues without the need for face-to-face contact
- a consistent and standardised presentation of content to enhance user trust and confidence when engaging with government information.
Objectives
The objectives of this Australian Government Architecture (AGA) content are to:
- reduce standalone and inconsistent content creation hosting and publishing related applications, supporting tools and platforms
- standardise the user experience across government
- provide digital content and underpinning technology that is inclusive and accessible
- reduce maintenance cost and effort across the government
- ensure consistent management and delivery of government information through digital channels
- provide a more consistent digital experience across government through consolidated and more user-focused channels.
Whole-of-government applicability
The Data and Digital Government Strategy (DDGS) sets a vision for 2030 to deliver simple, secure and connected public services for all people and business, through world class data and digital capabilities.
Suitable handing of web content management as a capability supports the DDGS missions of:
- Deliver for all people and business: By embedding accessibility and inclusion into how government designs and manages web-content, to ensure people and businesses needs are served.
- Provide simple and seamless services: By integrating technology, data, and analytics to offer simple, inclusive, and accessible services. By adopting a ‘digital by design’ approach to provide proactive engagement and support in using government digital platforms.
Policy Elements
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Comply with legislation and regulation
An entity must comply with any legislation relevant to its circumstances.
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Align to guidelines and standards
All Commonwealth entities must comply with any mandatory frameworks, policies, and standards applicable to their situation, throughout web content management solution design, development, and deployment processes, and regarding the content hosted.
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Strategically deliver informational services on digital channels
Prioritising a digital-first approach and ensuring accessibility and inclusion considerations are front of mind, delivers efficiency and effectiveness of government information hosting. A channel strategy that identifies and delineates content over digital channels will ensure consistency across an organisation.
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Develop a content strategy
A content strategy sets the foundation for the creation, structure, and governance of content for each digital channel.
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Align business, operational, and technological needs
Analysing business functional needs, and developing a comprehensive set of technology, service, and compliance requirements, will ensures procurement and deployment of a fit-for-purpose content management systems.
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Prioritise and enable integration and interoperability
The designing and building of new digital services to be able to integrate with primary digital access points such as myGov, and to interoperate with other governmental services and be scalable and maintainable, will ensure services are aligned to the “simple and seamless services” mission of the Data and Digital Government Strategy.
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Consider onboarding to GovCMS
GovCMS is a government content management system and web hosting service widely used across the commonwealth. Standardised web publishing and management functionality ensures a consistent user experience and robust platform for web content.
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Apply AI ethics principles and policy when AI is involved in enabling government content
Where AI is utilised in the workflow enabling content management, it must be implemented in line with appropriate guidance.
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Adhere to reuse principles
Entities must give priority to the adoption of reuseable digital and ICT solutions, patterns, or knowledge, and, where necessary, design new solutions with a focus on future reuse.
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Design and deliver services that are user-friendly, inclusive, adaptable and measurable.
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Consider existing digital access points when developing a new digital service in consultation with the DTA.
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Design and build new digital services to be able to integrate with primary digital access points such as myGov (where appropriate).
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Implement all five Digital Performance Standard criteria as part of any in scope ICT investment deliverables.
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Engage with the DTA through relevant Digital and ICT Investment Oversight Framework (IOF) touchpoints, providing the required information to assess compliance with the policy.
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Contact the DTA if unsure how to comply with the DX Policy, if the digital investment or service is in scope of the DX Policy, or to apply for an exemption.