Digital experience policy

Direct link: digital.gov.au/policy/digital-experience
Responsible agency: Digital Transformation Agency
Last updated: 18 November 2025

About the policy

The Digital experience policy supports a whole-of-government focus on improving the experience for people and business interacting digitally with government information and services.

It sets agreed benchmarks for the performance of digital services and supports agencies to design and deliver better experiences by considering the broader digital service ecosystem.

Applicability

The policy is mandatory and applies to investments that are subject to the Investment oversight framework (IOF). Check the policy for details and exemptions.

Access the policy

Read the Digital experience policy.

Capabilities

This policy includes requirements that relate to the following capability.

CAP30

Web content management (business)

CAP1

Digital portal (individual)

CAP23

Web content management (individual)

CAP18

Digital portal (business)

Standards

The following standards show what to do to satisfy this policy.

Web Content Accessibility Guidelines (WCAG)

STA10

The Web Content Accessibility Guidelines (WCAG) provides a single shared standard for making web content more accessible. WCAG forms a part of the Digital Service Standard v2.0. The WCAG standard is applicable to all digital services. Meeting the standard is a requirement of the: Digital…

Digital service standard

STA32

Direct link: digital.gov.au/policy/digital-experience/digital-service-standardResponsible agency: Digital Transformation AgencyLast updated: 18 November 2025 About the standard The Digital service standard sets the requirements for designing and delivering digital government services. It guides…

Digital inclusion standard

STA46

Direct link: digital.gov.au/policy/digital-experience/digital-inclusion-standardResponsible agency: Digital Transformation Agency Last updated: 18 November 2025 About the standard The Digital inclusion standard establishes specific requirements for designing and delivering inclusive and…

Digital performance standard

STA47

Direct link: digital.gov.au/policy/digital-experience/digital-performance-standardResponsible agency: Digital Transformation AgencyLast updated: 18 November 2025 About the standard The Digital performance standard sets out the approach to monitoring digital performance across government…

Digital access standard

STA48

Direct link: digital.gov.au/policy/digital-experience/digital-access-standardResponsible agency: Digital Transformation AgencyLast updated: 18 November 2025 About the standard The Digital access standard sets criteria for agencies to reduce duplication of entry points, supporting unified access to…

APS Experience Design Principles

STA63

Responsible agency: Services AustraliaLast updated: January 2025 The APS Experience Design Principles support the Australian Public Service to design and deliver people-centric and inclusive policies and services. They provide guidance for embedding human-centred design approaches into the…

Designs

The following designs can be relevant to meeting the requirements of this policy.

myGov

DES105

Direct link: my.gov.au/en/about Responsible agency: Services AustraliamyGov is a contemporary digital platform available via a native app and web portal. myGov is delivered through a modern and adaptable digital platform that is responsive to the changing needs of its users and Government…

myGov authentication pattern

DES19

Direct link: https://my.gov.au/en/about/help/mygov-website/sign-in-to-mygovResponsible agency: Services Australia The myGov authentication pattern allows individuals to safely sign in to various government services using their myGov credentials. Users have the choice to sign in with a…

myGov onboarding

DES69

Direct link: https://my.gov.au/en/about/help/mygov-website/link-services-to-your-accountResponsible agency: Services Australia The myGov Engagement and Onboarding Team is the front door for all myGov enquiries, supporting new and existing Government Agencies to onboard and increase capabilities.…

business.gov.au

DES4

Direct link: business.gov.au Responsible agency: Department of Industry, Science & Resources business.gov.au is a whole-of-government website for the Australian business community. It provides simple and convenient access to a range of business related information, services and…

Director ID

DES44

Direct link: www.abrs.gov.au Responsible agency: Australian Taxation Office A Director Identification Number (director ID) is a unique 15-digit identifier required for directors of Australian companies. Managed by the Australian Business Registry Services (ABRS), it helps prevent…

My NDIS mobile app

DES138

Direct link: www.ndis.gov.au/participants/using-your-plan/managing-your-plan/my-ndis-mobile-appResponsible agency: National Disability Insurance Agency The my NDIS mobile app provides NDIS participants with an accessible and user-friendly way to: view their budget view their NDIS plan information…

My QuitBuddy mobile app

DES139

Direct link: www.health.gov.au/resources/apps-and-tools/my-quitbuddy-appResponsible agency: Department of Health and Aged Care My QuitBuddy is an app that helps people with their efforts to quit smoking and vaping. It provides tracking systems to chart progress, tips and distractions to overcome…

myCASA

DES143

Direct link: www.casa.gov.au/resources-and-education/our-systems/mycasa-portalResponsible agency: Civil Aviation Safety Authority myCASA is an online portal that enables people to engage with the Civil Aviation Safety Authority (CASA), accessing certain services and managing their information…

APS Experience Design Principles Handbook

DES177

Direct link: architecture.digital.gov.au/sites/default/files/2025-07/APS_experience_design_principles_handbook.pdfResponsible agency: Services AustraliaLast updated: June 2025 The handbook helps Commonwealth entities understand and implement the APS Experience Design Principles. The handbook…

Digital Atlas of Australia

DES180

Direct link: digital.atlas.gov.auResponsible agency: Geoscience AustraliaThe Digital Atlas of Australia brings together, curates and connects trusted national datasets on Australia’s geography, people, economy and the environment in a central platform. User-friendly maps and tools enable users…