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Digital Experience Policy

Direct link: digital.gov.au/policy/digital-experience
Responsible agency: Digital Transformation Agency 
Last updated: 25 July 2024

The Digital Experience Policy (DX Policy) supports a whole-of-government focus on improving the experience for people and businesses interacting digitally with government information and services. The policy aims to:

  • ensure standardised digital service design to satisfy all people and businesses and minimise digital investments where there are reuse opportunities
  • enhance the quality, accessibility and consistency of digital government services, including by improving equality across vulnerable cohorts
  • enable data collection, analysis and scrutiny of government digital services and customer satisfaction, enabling more targeted intervention and use of limited resources.

The Australian Government has endorsed the application of the DX Policy for digital and ICT proposals coming forward for Cabinet consideration under the Digital and ICT Investment Oversight Framework (IOF).

The policy includes a suite of standards and guidance that support agencies to deliver more cohesive and consistent digital experiences, and it is aligned to the Data and Digital Government Strategy.

Applicability

The DX Policy applies from 1 January 2025 and is applicable to corporate and non-corporate Commonwealth entities, as defined by the Public Governance, Performance and Accountability Act 2013. It is optional for state and territory agencies. 

Services delivered after this date are subject to the requirements under the DX Policy. Agencies are advised to review which of their services are in scope and should be aligned to this policy. Compliance processes will also commence from this date.

Unless formally exempted, the DX Policy applies where digital and ICT investment:

  • is brought forward by a non-corporate Commonwealth entity and, where specifically requested by the Minister responsible for the Digital Transformation Agency, a corporate Commonwealth entity
  • involves digital or ICT costs
  • is being brought forward for government consideration as a new policy proposal.

The previously mandated Digital Service Standard retains its effective date of 1 July 2024. However, from 1 January 2025 it will be aligned to the DX Policy suite of standards.

Access the policy

The digital.gov.au website hosts the Digital Experience Policy (full text).

Policy requirements

To comply with this policy, entities must consider the impact to the holistic experience of people and business when interacting with government. This includes when designing, developing, implementing and delivering digital services.

  • Design and deliver services that are user-friendly, inclusive, adaptable and measurable.

  • Consider existing digital access points when developing a new digital service in consultation with the DTA.

  • Design and build new digital services to be able to integrate with primary digital access points such as myGov (where appropriate).

  • Contact the DTA if unsure how to comply with the DX Policy, if the digital investment or service is in scope of the DX Policy, or to apply for an exemption.

Capabilities

This policy includes requirements that relate to the following capability.
CAP30

Content Management (Business)

CAP1

Digital Portal (Individual)

CAP23

Content Management (Individual)

CAP18

Digital Portal (Business)

Standards

The following standards show what to do to satisfy this policy.
Notice The Digital Service Standard v2.0 was released on 4 December 2023 with a transitional approach applied. The updated Standard applies to new public and staff facing services from 01 July 2024 and existing public facing services from 01 July 2025.  For the 2024-25 Budget process, agencies…
Notice The Digital Inclusion Standard is being introduced with a transitional approach applied. The Standard is mandatory and applies to new public and staff facing services from 01 January 2025 and existing public facing services from 01 January 2026. Non-corporate Commonwealth entities that meet…
Notice The Digital Performance Standard applies to new or replacement public-facing digital services that are subject to the requirements of the Investment Oversight Framework. The Standard is mandatory and comes into effect from 01 January 2025. Non-corporate Commonwealth entities that meet the…
Notice The Digital Access Standard is being introduced with a transitional approach applied. The Standard applies to new and replacement digital services for individuals suitable for myGov from 1 January 2025 and all other new and replacement public-facing digital services for individuals as well…
Responsible agency: Services AustraliaLast updated: January 2025 The APS Experience Design Principles support the Australian Public Service to design and deliver people-centric and inclusive policies and services.  They provide guidance for embedding human-centred design approaches into the…

Designs

The following designs can be relevant to meeting the requirements of this policy.
Direct link: my.gov.au/en/about Responsible agency: Services AustraliamyGov is a contemporary digital platform available via a native app and web portal. myGov is delivered through a modern and adaptable digital platform that is responsive to the changing needs of its users and Government…
Direct link: business.gov.au Responsible agency: Department of Industry, Science & Resources  business.gov.au is a whole-of-government website for the Australian business community. It provides simple and convenient access to a range of business related information, services and…
Direct link: www.abrs.gov.au Responsible agency: Australian Taxation Office  A Director Identification Number (director ID) is a unique 15-digit identifier required for directors of Australian companies. Managed by the Australian Business Registry Services (ABRS), it helps prevent…
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