Australian Government Architecture

Whole-of-Government Brand Architecture

The Whole-of-Government Brand Architecture are branding guidelines that state that all Australian Government departments and agencies are required to use common branding on their websites and print publications. Agencies must develop all branding with reference to, and consistent with, the Whole of Government Brand Architecture document as endorsed by the Secretaries Digital Committee on 7 February 2022.


This standard supports digital solutions in the following capability.

Government Branding (Individual)


This standard assists in meeting the requirements of the following policies.

Government Branding policy (Position)


The following designs show how to achieve the intent of this standard.
Digital Identity branding artefacts are available from the Digital Identity engagement team at Department of Finance on request.
The Government Brand Architecture Master Pack is available from DTA on request.
myGov branding artefacts are available from the myGov Engagement and Onboarding team at
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