Australian Government Architecture
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Type

Design

Reference

Mandate

Endorsed

Status

Core

Responsible agency

Services Australia

myGov branding artefacts

Responsible agency: Services Australia

myGov marketing communications, including media and social media, is managed in relation to the myGov digital service by Services Australia. This includes brand management, brand artefacts, the communications strategy and managing and updating myGov print and digital media products. 

To learn more about myGov branding artefacts contact MYGOV.ENGAGEMENT@servicesaustralia.gov.au.

Capabilities

This design is part of the following capability.
CAP16

Government branding (individual)

Policies

This design can be relevant to meeting the requirements of the following policies.
POL24

Government Branding policy (position)

Standards

This design can be useful in achieving the intent of the following standard(s).

Whole-of-government brand architecture

STA18
The Whole-of-government brand architecture was a set of branding guidelines, stating that all Australian Government departments and agencies were required to use common branding on their websites and print publications. Agencies were expected to develop all branding with reference to, and…
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