Australian Government Architecture
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Type

Policy

Reference

.

Mandate

Unendorsed

Status

Consulting

Government Branding policy (Position)

Policy (Position)

  • Develop all branding with reference to, and consistent with, the Whole-of-Government Brand Architecture document as endorsed by the Secretaries Digital and Data Committee on 7 February 2022.

    The Whole-of-Government Brand Architecture document is available from DTA on request.

Capabilities

This policy includes requirements that relate to the following capability.
CAP16

Government Branding (Individual)

Standards

The following standards show what to do to satisfy this policy.

Whole-of-Government Brand Architecture

STA18
The Whole-of-Government Brand Architecture are branding guidelines that state that all Australian Government departments and agencies are required to use common branding on their websites and print publications. Agencies must develop all branding with reference to, and consistent with, the Whole of…

Australian Government Branding Guidelines

STA9
These guidelines have been developed to help departments and agencies ensure the Australian Government logo is consistently applied to products such as official Australian Government documents and publications. Departments and agencies are required to comply with the branding policy unless an…

Australian Government Style Manual Digital Edition

STA28
Style Manual is for everyone who writes, edits or approves Australian Government content. Use it to create clear and consistent content that meets the needs of users

Designs

The following designs can be relevant to meeting the requirements of this policy.

Digital Identity branding artefacts

DES72
Digital Identity branding artefacts are available from the Digital Identity engagement team at Department of Finance on request.

Government Brand Architecture Master Pack

DES29
The Government Brand Architecture Master Pack is available from DTA on request.

myGov Branding Artefacts

DES77
myGov branding artefacts are available from the myGov Engagement and Onboarding team at MYGOV.ENGAGEMENT@servicesaustralia.gov.au.
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