Australian Government Architecture
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Whole-of-government brand architecture

The Whole-of-government brand architecture was a set of branding guidelines, stating that all Australian Government departments and agencies were required to use common branding on their websites and print publications. Agencies were expected to develop all branding with reference to, and consistent with, the Whole-of-government brand architecture document as endorsed by the Secretaries Digital Committee on 7 February 2022.

Applicability

The Whole-of-government brand architecture has been superseded by the Australian Government branding guidelines, maintained by the Department of the Prime Minister and Cabinet.

 

Capabilities

This standard supports digital solutions in the following capability.
CAP16

Government branding (individual)

Policies

This standard assists in meeting the requirements of the following policies.
POL24

Government Branding policy (position)

Designs

The following designs show how to achieve the intent of this standard.
myGov marketing communications, including media and social media is managed in relation to the myGov digital service by Services Australia.
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