Australian Government Architecture

Australian Government Branding Guidelines

These guidelines have been developed to help departments and agencies ensure the Australian Government logo is consistently applied to products such as official Australian Government documents and publications. Departments and agencies are required to comply with the branding policy unless an exemption, or permission to use a co-branded logo, has been granted by the minister responsible for the branding policy. This is currently the Assistant Minister to the Prime Minister, the Hon Patrick Gorman MP. Requests for an exemption or a co-branded logo are considered on a case-by-case basis


This standard supports digital solutions in the following capability.

Government Branding (Individual)


This standard assists in meeting the requirements of the following policies.

Government Branding policy (Position)

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